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	<title>Sulmoz &#187; Reputation Management</title>
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		<title>3 Genuine Damage Control Steps Airbnb Can Take Right Now</title>
		<link>http://sulmoz.com/2011/07/3-genuine-damage-control-steps-airbnb/</link>
		<comments>http://sulmoz.com/2011/07/3-genuine-damage-control-steps-airbnb/#comments</comments>
		<pubDate>Fri, 29 Jul 2011 17:57:20 +0000</pubDate>
		<dc:creator>Puja Madan</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[airbnb]]></category>
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		<description><![CDATA[Ok so things aren&#8217;t looking pretty for airbnb right now. Following the shocking story of EJ&#8217;s vandalized home, Airbnb founder Brian Cheksy&#8217;s response on Techcrunch and another updated post from EJ, things have indeed blown out of control for the company with its happy, bright colors. As I read about the developments (or lack of [...]]]></description>
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		<title>Social Media Basics: Listen Up!</title>
		<link>http://sulmoz.com/2010/04/social-media-training-1-monitoring-conversations/</link>
		<comments>http://sulmoz.com/2010/04/social-media-training-1-monitoring-conversations/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 10:40:37 +0000</pubDate>
		<dc:creator>Puja Madan</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Reputation Management]]></category>
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		<category><![CDATA[Social Media Marketing]]></category>
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		<description><![CDATA[Note: This post is part of a series on social media basics. It is derived from the extensive training module that I use for  clients. If you are interested in having a full-fledged social media training workshop for your company, please get in touch here

  



It is the province of knowledge to speak and [...]]]></description>
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		<title>3 Idiots/Five Point Someone And The Rising Power Of Social Media</title>
		<link>http://sulmoz.com/2010/01/3-idiotsfive-point-rising-power-social-media/</link>
		<comments>http://sulmoz.com/2010/01/3-idiotsfive-point-rising-power-social-media/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 13:26:12 +0000</pubDate>
		<dc:creator>Puja Madan</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Case Study]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[3 Idiots]]></category>
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		<guid isPermaLink="false">http://sulmoz.com/?p=524</guid>
		<description><![CDATA[
Five years ago, it was unimaginable to see a famous, renowned director create an explanatory video and upload it on YouTube. On January 3rd 2010, it actually happened. Rajkumar Hirani, one of Bollywood&#8217;s well-known editor, director and screen-writer was seen in a video titled Rajkumar Hirani breaks silence on 3 Idiots &#38; Chetan Bhagat&#8217;s Five [...]]]></description>
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		<title>Twitter: To Follow Or Not To Follow?</title>
		<link>http://sulmoz.com/2009/09/twitter-follow-follow/</link>
		<comments>http://sulmoz.com/2009/09/twitter-follow-follow/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 16:24:22 +0000</pubDate>
		<dc:creator>Puja Madan</dc:creator>
				<category><![CDATA[Food For Thought]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Uniqueness]]></category>

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What do you do when you receive an email stating:  &#8217;XYZ is following you on Twitter!&#8217;? This is always an interesting exercise for me as I go through each one manually (there are auto-follow services available too). I realized that I&#8217;ve begun a somewhat systematic process of decision making. I thought I&#8217;d share it here.
Now, [...]]]></description>
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		<title>11 Tools for Social Media Monitoring, Tracking And Analysis</title>
		<link>http://sulmoz.com/2009/07/11-tools-social-media-monitoring-tracking-analysis/</link>
		<comments>http://sulmoz.com/2009/07/11-tools-social-media-monitoring-tracking-analysis/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 13:07:16 +0000</pubDate>
		<dc:creator>Puja Madan</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Reputation Management]]></category>
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		<category><![CDATA[brandseye]]></category>
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		<category><![CDATA[Online reputation management]]></category>
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		<category><![CDATA[radian6]]></category>
		<category><![CDATA[scoutlabs]]></category>
		<category><![CDATA[social media]]></category>
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		<category><![CDATA[sysomos]]></category>
		<category><![CDATA[trackur]]></category>
		<category><![CDATA[viralheat]]></category>

		<guid isPermaLink="false">http://sulmoz.com/?p=247</guid>
		<description><![CDATA[Listen, Respond and Engage.
If this be the mantra for brands, then the listening  part (literally) wasn&#8217;t easy till a while ago. Then came along a smart bunch of  people who decided to create tools to make monitoring brand conversations  easier. From basic to highly sophisticated, a wide variety is available to  choose from today. I&#8217;m listing down 11 [...]]]></description>
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