Comments on: How Far Will Your Facebook Fanpage Go? Part I

By: Social Media Basics: Customizing Your Facebook Fan Page | Sulmoz

Social Media Basics: Customizing Your Facebook Fan Page | Sulmoz — Tue, 18 May 2010 10:07:43 +0000

[...] while ago, I’d written a post about the opportunities that Facebook as a platform offers to brands. I want to start with some [...]

By: Puja Madan

Puja Madan — Tue, 01 Dec 2009 11:01:00 +0000

Hi Pratik, thanks for writing in – always great to have a host of perspectives on the same topic. Yes, you’re right a facebook fanpage is not always the answer. From what I’ve observed, there have been too many half-hearted attempts at managing both a fanpage and a website. In the end, neither seems to do the trick. Based on brands’ objectives, sometimes a well created fanpage is all that’s needed. But like I said, it depends on what the brand wants to achieve from an online presence – clearly this won’t work for e-commerce or subscription-based businesses.

By: pratikks

pratikks — Tue, 01 Dec 2009 08:56:51 +0000

I agree with you on the importance and the need of FB fan pages. But online presence through fan pages are not the right attitude for most of the firms/brands. IMHO fan pages should only and only supplement your online presence through your websites or micro-sites. It should be used to re-direct traffic to your property.Technology should primarily be used to engage the users and similarly the content should be responsible for re-directing traffic.

By: Tweets that mention How Far Will Your Facebook Fanpage Go? Part I | Sulmoz -- Topsy.com

Tue, 01 Dec 2009 08:27:13 +0000

[...] This post was mentioned on Twitter by Puja Madan and Nadhiya Mali, Aditya Nandode. Aditya Nandode said: RT @mad_nad: RT @pujamadan Just wrote: How Far Will Your Facebook Fanpage Go? http://bit.ly/4FpC1C [...]