11 Tools for Social Media Monitoring, Tracking And Analysis

Comments

1. July 7th, 2009 | Sachin says:
   
   

   Thanks for sharing this list. Interesting collection. Heartening to know that companies have invested so much in building social media monitoring tools.

   Thanks.

2. July 7th, 2009 | Amit says:
   
   

   We’ve tried StartPR which I would not recommend. But SM2 has worked out really well. Thanks for the list though – very useful.

3. July 7th, 2009 | Andy Beal says:
   
   

   Hi Puja, many thanks for including Trackur in your list. I’m glad you found our scope and value to be clear–that’s what sets us apart. In fact, we challenge that you can have Trackur up and running in less than 60 seconds!

4. July 7th, 2009 | Jennifer Zeszut says:
   
   

   Hi Puja. Glad you appreciate our open pricing and instant-access free trials. You are not alone I’d love to add that all of Scout Labs’ plans are for an unlimited number of users, so that it can truly be a customer dashboard in and across organizations. We are very proud of our text analysis capabilities (sentiment scoring, new meme detection, spam filters), with totally unique NLP-based features being announced soon. Stay tuned.

5. July 7th, 2009 | David Alston says:
   
   

   Hey there Puja,

   Thanks for including Radian6 on your list. Thanks for highlighting our latest Salesforce and webtrends integrations. Certainly capabilities that help further define the ROI associated with listening and engaging. I realize our user-interface is a differentiator for us with most folks enjoying the free-flow ability to configure it to whatever they want.

   Cheers.
   @davidalston
   Radian6

   PS. I replaced the typical website URL on this comment with a link to folks on Twitter that have experience with us – in case folks want some third party feedback on us instead of just mine

6. July 8th, 2009 | Adam Green says:
   
   

   How about taking a look at http://www.AlertRank.com for inclusion in this list? It’s a completely free Google Alerts add-on that provides management, reporting, and analytics features. Let me know if you want a demo.

7. July 8th, 2009 | Puja Madan says:
   
   

   Sachin, Amit – Good to hear from you and happy you found the list useful.

   Andy – you rock!! You got here first *thumbs up*

   Jennifer, David – Thanks for writing in and elaborating on your respective products.

   Adam – I just signed up with AlertRank, thanks. This list was meant to grow with community inputs. I’ll update it with my findings and comment updates soon.

8. July 8th, 2009 | Synthesio says:
   
   

   Hi Puja,

   Definitely a great list of monitors! Although we’re not quite ready to roll out our services to the anglophone community just yet, we would like to point out that there are also quite a few French monitoring companies out there
   Other than that, just wanted to say that we like following some of these guys on Twitter, for sure

   Regards,
   Michelle
   @Synthesio

9. July 11th, 2009 | Mukund Mohan says:
   
   

   Hey Puja
   Thanks for including us. Love to give you a demo and walk through if you have a moment. Please call me at +91 998 054 2748

10. July 13th, 2009 | Abhay Shete says:
    
    

    Hi Puja,
    Thanks for the reviews on the products. I have been working on search and NLP for the last 5 years.
    How important is the accuracy of the sentiment analysis tools? I created a campaign for iphone using sm2 and the results were hardly impressive as far as accuracy is concerned.

    e.g: “Win a FREE iPhone, just go to http://bit.ly/uYUqK , good luck! #iphone”

    is treated as “very positive”. There were many such discrepancies. Clearly, the analysis is going to be skewed because of these errors in software.From a use case perspective, are the market analysts happy with just data collection at one place and they are willing to run another round of manual analysis on this information? Could you share your experiences about the accuracy of these tools and the rework that had to be done?

    I am developing a sentiment analysis tool myself, I am hoping that a far more accurate sentiment analysis and spam filtering tool would add more value. Or am I wrong about this ?

    Thanks for the article again and looking forward to your feedback.

11. July 13th, 2009 | Puja Madan says:
    
    

    Michelle – thanks for writing in. Its so encouraging to see more and more companies tackling the ever-increasing monitoring task in different markets. I was especially impressed with SportTrack Web. And now, I’m following you on Twitter

    Mukund – thanks for the offer. Will definitely take it on!

    Abhay – Welcome aboard! Your question is pretty pertinent though I’m afraid I won’t be able to do complete justice to it since I haven’t used all these tools, just two. But here’s my take from that experience: relying on an algorithm to carry sentiment analysis is unreasonable. We’ve carried out this exercise manually for clients. While most tools offer automated sentiment scoring, it definitely helps to have manual intervention.

    It would be great to have insights on how you’ve approached this problem with your new tool. And definitely look fwd to its launch.

12. October 16th, 2009 | Reema Sathe says:
    
    

    Hi Pooja,

    I came across this analysis of yours and found it interesting. Me, with couple of my colleagues are planning a venture in the brand analysis arena. I have one question though… What is a the average size of Indian market dealing with foreign social media clients and also Indian clients. Is it really worth the kind of buzz that social media has created in brand analysis field?

13. October 16th, 2009 | Reema says:
    
    

    I came across this analysis of yours and found it interesting. Me, with couple of my colleagues are planning a venture in the brand analysis arena. I have one question though… What is a the average size of Indian market dealing with foreign social media clients and also Indian clients. Is it really worth the kind of buzz that social media has created in brand analysis field?

    -Reema

14. April 24th, 2010 | Shameer Thaha says:
    
    

    Great Article!

    I wanted to bring to your attention a fantastic and reliable tool for social media monitoring – ThoughtBuzz.

    ThoughtBuzz provides the best social media intelligence in just a click! It provides only relevant data and is an intelligent learning tool which gives you absolute control over the data without requiring you to spend lots of time and effort.

    You can obtain more info at http://www.thoughtbuzz.net or drop me a mail at shameer.thaha[at]thoughtbuzz[dot]net.

15. May 29th, 2010 | Mark Evans says:
    
    

    Thanks for mentioning MAP and Heartbeat. Both services have seen a large number of new features over the past few months. Heartbeat, for example, now features integration with Salesforce.com.

    cheers, Mark

    Mark Evans
    Director of Communications
    Sysomos Inc.

16. July 21st, 2010 | Reeta says:
    
    

    Hi,

    That’s very useful information and very very thanks to sharing these tools

17. November 10th, 2010 | Pradeep says:
    
    

    Puja,
    What is the marketsize of the social media monitoring tools? Do you have any analyst data?
    Pradeep´s last blog ..Wedding Photographer

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21. November 28th, 2011 | Aditi Narayanan says:
    
    

    Hi Puja,

    Thats a great comprehensive list you have there, although I do wish to add another social media monitoring tool to the list – Webfluenz(http://webfluenz.com/). It provides an excellent system to listen, monitor and engage with the social web along with the following features:
    *Channel break-down of chatter
    *Geographic tracking
    *Influencer Analytics
    *Sentiment Analytics

    I invite you to try a demo of our product to experience it first hand. Looking forward to your next list!

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